All projectsAnastasiia Tebiakina

Anastasiia Tebiakina,
Creative / Design / Brand Director

I lead brands that need to grow faster than their design teams can: many products, markets, partners and events at the same time.

My work covers brand strategy and positioning, visual identity, integrated campaigns, events and the web, and the system that holds them together. I build design systems, guidelines, templates, brand tools and AI design bots so people across a company can make on-brand work themselves, while designers review what needs review and keep their time for ideas. AI is part of the production line: image, video and localization pipelines that keep quality high and costs down.

EmailLinkedIn
13+
years in global agencies, in-house teams and startups
350M+
people reached by 60 campaigns in 20+ countries
17th → 2nd
brand recognition in its market, brand value tripled
20+
brand automation products: brand portals, Figma plugins, AI design bots, content constructors
8 → 100+
people in the creative team I built

Experience

  1. 2025 — nowCreative and Design Director, VAST DataAI data platform backed by NVIDIA. Global brand across the Americas, EMEA, APAC and MENA, events at ISC, SC, GTC and the major shows, co-branded work with NVIDIA, Cisco and SpaceXAI, web and the AI Brand Portal.VAST AI Brand PortalVAST ForwardVAST WebVAST Brandvastdata.com ↗
  2. 2021 — 2025Creative and Brand Director, Samolet GroupPropTech and FinTech group with 20+ digital products. Brand scale-up with 10 new brands, recognition from 17th to 2nd place, creative department from 8 to 100+, Samolet Plus launched through 3,000 franchise offices in 3 months.SamoletSamolet PlusLive a Better LifeSamolet Community BotMožnotekaSamolet Select
  3. 2020 — nowCreative Director, Co-teamBrand engine studio: brands built as AI-powered systems, with design constructors, AI design assistants and content agents that produce on-brand materials on demand. Alongside full-time roles; 150+ projects in 20+ countries.Archid StudioS.23Lab PartnersNetcatTransactlyLI·TIArchid case on Bounty Hunters ↗
  4. 2020 — 2021Creative Director, Dada AgencyCampaigns for Leroy Merlin, Nivea, Aqua Minerale and Heinz: 70M+ reach.
  5. 2019 — 2020Creative Director, Dentsu Aegis Network15+ campaigns for Henkel, Mondelez, BASF, Danone, Durex, Lenovo and Coca-Cola.
  6. 2018 — 2019Creative Design Director, OTVETDESIGNPackaging and identity; Red Dot for Optiline Abusive Packaging.OptilineRed Dot project page ↗
  7. 2017 — 2018Associate Creative Director, BBDO WorldwideWinner of the Starforce incubator among 1,000+ applicants.

Teaching and mentoring

  1. 2017 — 2025Professor, HSE Art and Design School6,500+ students, teaching rating 9.5/10.School site ↗Student work ↗
  2. 2021 — 2022Course author, Bang Bang EducationAnnual graphic design programme, 350+ graduates.Tutor page ↗
  3. 2021 — 2022Course author, GeekBrainsGraphic design courses, 4,000+ students, rating 4.7/5.
  4. 2023Startup mentor, EMERGEBrand and go-to-market for 10+ tech startups.

Awards

Speaking

My main topic is design as software: brand automation, AI design bots and AI in creative production. Talks, panels and workshops for design, marketing and product audiences. For invitations: Email.

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