VAST Data is the AI data platform behind some of the world's largest GPU clouds and AI factories, backed by NVIDIA. As Creative & Design Director I lead the brand across everything it touches: product visuals and motion, global events and booths, merch people actually keep, and campaigns adapted for every region the company sells in. I build both the system — design libraries, playbooks, AI-assisted production pipelines that once localized a campaign for 127 cities in three days — and the craft: posters, pins, environments, the small objects that make a data company feel human.