VAST Forward: The World Tour brought VAST Data, Cisco and NVIDIA to customers across North America, Europe, the Middle East and Asia-Pacific through 2025 and early 2026. Every stop needed its own event site, invitations, emails, social posts and stage graphics, and regional teams had to produce them fast. I built the identity around one idea: each city is its three-letter airport code, set in a typeface I cut for the tour.
Terminal is my cut of Special Gothic Expanded. Every capital is sliced into ten rounded strokes, like a line of data on a screen, and the chevron > is drawn the same way to give the tour its direction. Lowercase and figures stay solid, so one font sets both the code and the details around it.
Airport codes became the names of the stops: LON, SIN, NYC, TYO, SFO, DXB. Each code carries its own colors stroke by stroke, over light spheres cut by the same lines. The system covers 57 destinations, and every code reads as clearly on a stage screen as in a thumbnail in a feed.
From a single code the system produces the full kit for a stop: the event page, the share card, email headers, social posts, speaker cards and the stage deck. A regional team changes three letters and gets a complete set that matches the rest of the tour.
Every city had its own event page, and a shared hub brought the whole tour together and helped visitors find the stop nearest to them. In total, 70 event pages across 57 destinations collected more than 2,300 registrations, with the largest audiences in New York, London and Singapore.
The campaign was actively supported on social media throughout the tour, and every city got its own share card.
In the rooms the system carried onto stage screens, roll-ups, registration and partner signage, holographic stickers, enamel pins and gift packaging.
