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Samolet, one of the largest residential developers, wanted to support the micro-communities its residents form around their interests: evening football, a reading club, zoo volunteers, young parents. A separate campaign for each would never pay off, yet every group needed posters, invites and merch that looked like Samolet. I designed a Telegram bot that lets residents make all of this themselves, on brand and in minutes.
A resident opens the bot, picks a logo layout, types the community name and describes a symbol in a few words. A neural network draws the image, and the bot assembles the logo and sends a print-ready archive to the chat. Then the resident chooses a format, fills in a short form with the text, date and a description of the picture, and gets finished files back.
Behind the chat is a modular system built on the Samolet Community identity: speech-bubble stickers, bold headlines, a photo slot and the community's own logo. Every layout is assembled by the same rules, step by step: photo, headline, logo, stickers. That keeps any combination of words and pictures balanced. Eleven styles, from family and sport to teens and ecology, set the palette, photography and tone.
The same logo and style carry across print and digital: posters, banners, stories and invites, T-shirts and hoodies, caps, tote bags, mugs, stickers, flags and certificates.
Organic reach, all of it created by residents
Resident NPS
Brand awareness
Production cost. Four months from idea to launch
